Brand & Marketing Strategist

Content, Messaging & Engagement

Craft high-converting hooks, CTAs, and offer messaging through iterative testing

Develop long-form and short-form content strategies that align with brand storytelling

Build strategic storytelling systems for social, email, and multi-channel campaigns

AI, LLMs & Predictive Systems

  • Develop AI agents and LLM-driven tools for content, automation, and insights

  • Use AI to enhance engagement prediction, segmentation, and personalization

  • Integrate intelligent systems into funnels and brand operations for scalability

Creative Direction & Design Theory

  • Apply art theory and proven design studies to enhance the emotional and cognitive impact of visuals

  • Guide design direction to align aesthetics with strategic messaging and conversion goals

  • Develop cohesive brand identities grounded in visual psychology and storytelling

Brand Strategy & Positioning

Craft brand messaging, positioning, and differentiation strategies that elevate perceived value

Build brand experience frameworks across all touchpoints (online & offline)

Develop psychology-based approaches to audience engagement and retention

Funnels, Systems & Automation

  • Build and manage end-to-end funnels for lead generation, acquisition, and qualification

  • Implement no-code automation workflows to streamline operations and scale growth

  • Create optimized onboarding and retention systems for consistent user experiences

Data-Driven Decision Making

  • Use analytics, AI, and predictive insights to guide brand, marketing, and creative decisions

  • Design systems for testing, iteration, and optimization of campaigns and messaging

  • Build custom dashboards and flowcharts for clear data visualization and strategic clarity

○ Scalability by Design

Every layer is built to grow with the brand, ensuring that momentum compounds rather than stalls.

○ Psychology at the Core 

Growth strategies are designed around how people actually think, decide, and buy turning customer behavior into predictable outcomes.

○Ecosystem Thinking 

Instead of isolated campaigns, strategies build interconnected systems where acquisition, retention, and revenue work together.

○ Creative Direction with Purpose

For DTC, creativity drives emotional connection; for SaaS, it simplifies complex solutions into stories people trust and adopt.

○ AI-Driven Acceleration

AI enables DTC & SaaS brands to automate key touchpoints, personalize customer journeys, and uncover insights that fuel smarter decisions.

An on-demand ecosystem automated, scalable, and revenue-driven.

DTC brands and SaaS startups succeed when strategy is more than marketing it's a system.


Your brand is leverage. I help transform it into an automated, scalable, and revenue-driven ecosystem. Using creative, psychologically informed strategies, I design systems that attract, convert, and retain customers so your business doesn't just grow, it scales sustainably and on demand


 The most effective growth comes from combining AI innovation, creative direction, and psychological insight to create an ecosystem that attracts, converts, and retains customers at scale.

DTC & SaaS brands don't just need more traffic or ads they need strategies that adapt, scale, and sustain growth in a crowded market. By merging data, psychology, and creativity, these strategies transform brands into automated ecosystems that scale on demand.


Hi, I'm Nicoleta

I'm an enthusiastic goal digger, always striving to help brands and companies discover their unique story and amplify it in ways that resonate with their audience. With a clear strategy in mind, I'm driven by the bigger picture, ensuring that every initiative has a lasting impact. I'm convinced of the power of tailored content marketing, crafted to connect with the right community and spark meaningful engagement. 


A no-nonsense communicator and creative challenger, I thrive in teams where collaboration pushes boundaries. 

Eager to learn and share, I'm always ready to roll, combining curiosity with a results-oriented mindset to deliver compelling, impactful solutions.